Introducing ASRaymond: New Look, New Website, Same Company

In July 2022, Associated Spring RAYMOND announced it was undergoing a rebrand to better represent the vision of the future while paying homage to its century-long history as a global industrial leader. As a result, Associated Spring RAYMOND was renamed ASRaymond™.

The brand's visual appearance was modernized while also paying homage to its century-long legacy as a trusted leader in spring design. The objective of the rebrand was to demonstrate ASRaymond's goal to better serve its customers by engineering what matters most. With the rebrand came an updated website specially curated to improve user experience. The new ASRaymond.com creates a unified and direct online operation that matches the momentum and enthusiasm of the brand.

Read the Full Announcement 

What changed

  • Associated Spring RAYMOND is now ASRaymond™. 
  • Strengthened brand portfolio with Raymond®, IGS™, SPD™, and SPEC®. 
  • Revitalized names for n-Struts® and m-Struts® to SPD Standard Gas Springs and Raymond Mechanical Struts, respectively.
  • Introducing IGS products available for purchase on ASRaymond.com.
  • Website enhanced to streamline online purchasing for customers looking to self-serve.

What remains

  • Our dedication to providing the right solution for our customer's applications. 
  • A global team of engineers are ready to assist with solutions-driven results.
  • ASRaymond’s legacy as a world leader with 135 years of spring design and knowledge. 
  • A vast breadth and depth of spring component inventory is ready to meet an application's demands. 
  • Quality systems and standards for industries that require third-party verification.

What to expect

Customers for ASRaymond (formerly Associated Spring RAYMOND) can expect the same great service they have come to expect, but with additional online features and a new logo.

The new brand and website have launched in the United States, and our regional sites will follow at a later date. The improved website will provide an enhanced experience for customers in industrial markets and be a valuable resource as they search for the right product for their application. Visit the new website at ASRaymond.com.